Tourism in Savannah

Project: Facilitating Creative Thinking
Team: Laura Rubio, Kelli Smith, Meisong Wu
Duration: 10 Weeks

Tourism in savannah

A group of non-designers (Organization X) from Savannah, Georgia was selected to participate in a creative thinking workshop facilitated by our team to help discover the organization’s problems and/or opportunities and to generate a solution for the defined problem. This project gave our team the opportunity to develop design conceptualization outside of the familiar domain of studio skills through a series of group exercises. We were able to facilitate a workshop that lead the organization in the envisioning of new ideas and goals for their company using framing, imaging, and group interaction.

Project Activities

• Warm-Up Activity

  • Prompt: Please, show us your favorite experience as a tourist. It could be anywhere and you can use the materials in front of you.

  • What we learned:

    • The team was willing to share their own experiences.

    • They were passionate about their personal experiences.

    • We didn’t have to push them to explain anything.

    • Some took longer to think about a good experience, so it took longer to finish this particular activity.

• Hopes, Fears, and Dreams Activity

  • Prompt: Write down your hopes and dreams from the perspective of an employee representing your organization.

  • What we learned:

    • They discovered that even though they have separate marketing sectors, that have a lot more in common than they realized.

    • The team had more hopes and dreams than they had fears.

    • Some of the team members were hesitant to collaborate with the other sectors of the organization because they thought there would not be similar issues.

• Title of Needs Activity

  • Prompt: Using the information received from the Hopes, Fears, & Dreams activity, create a Title of Needs Statement for your organization. How close does this represent your mission statement?

  • What we learned:

    • The organization’s sectors realized their title of needs were very similar to their mission statement.

    • The organization realized there were opportunities they could look at for their company.

    • There was a lot of discussion about who the title of needs would internally represent which prevented moving forward until they were willing to agree.

    • The team members had their own interests and took time to come up with a general theme everyone was willing to agree on.

This project consisted of a proprietary workshop which contains results that cannot be shared to the public.