MarketWatch (re)Brand Campaign

MarketWatch’s bold and outgoing rebranding campaign with five creative concept roll-outs

Role

Sr. Interaction Designer - Primary lead in production build out of digital assets.

Year

May 2025- October 2025

Tools

Primary - Figma
Secondary - Adobe After Effects

Don't Short Yourself.

MarketWatch went through a rebrand during the summer of 2025 and asked our team to help produce assets for their relaunch campaign. “Don’t Short Yourself” is a play on being financially smart with your money, by listening to MarketWatch advice on how to deal with issues such as stingy landlords, investing in stocks, career changes, and more.

The new rebrand is bold, punchy, and unafraid to call out the BS. With a crisp yet concise color palette of black, white, and electric green, the content stands out and speaks for itself.
The rebranded assets were produced by yours truly. While we received brand guidelines for the launch, there were rules that were meant to be broken, so I broke them and rebuilt them.

Assets ranging from digital to OOH, Facebook to bus stops, as well as print ads and wild postings, this campaign offered a little bit of everything.

Animations were done by our production team.

The full campaign drove over 185M impression across four weeks.
- Digital media drove over 96M impressions.
- CTV/Video drove over 33M impressions.
- OOH media drove of 23.5M impressions in 55 unique locations.
- Print estimated at 930K impressions using 8 full page print ads.
Most efficient conversions were amongst 18-24 year olds.
Drove a 30% higher CTR compared to previous MarketWatch campaigns.
Female users drove +13% higher CTR